August 22, 2008

Pass The Van Goghgurt, Please

Americans for the Arts has a fantastic new marketing campaign out right now; "Art. Ask For More." Dr. Seuss taught us all that being silly can be a very effective way to communicate. Who knew that a talking feline could teach us so much about cleaning up after ourselves, a crazy yarn about oddly colored eggs could teach us to try new things, or that an elephant with an identity crisis could teach us that a person is a person, no matter how small? These TV ads will begin airing soon (thanks to funding from the Ad Council and the NAMM Foundation), telling parents and teachers how to better "feed kids the arts" in some extremely effective (read: silly) ways. Theodore, eat your heart out:

In addition to the TV campaign, radio spots will be hitting the airwaves, billboards will be up, and print ads will be in, err, print. And hey, look at these cool banner ads!

If you're inspired enough to do something, do it. Here are a few ways that Americans for the Arts would like you to Take Action, and there should be some automatically generated ones on that cool widget over there (pretend that I'm pointing to the sidebar). The Phoenix Art Museum is free on Tuesday afternoons, and the Scottsdale Museum of Contemporary Art is free all day on Thursdays. Bring a kid or two. And don't forget the Goghgurt...

"The fact that people do not understand and respect the very best things, such as Mozart's concertos, is what permits men like us to become famous."
Johannes Brahms

1 comment:

Anonymous said...

New link: